For nearly three decades I have worked in hospitality across sales, marketing, and revenue management. My career has taken me from operational roles to leading commercial strategy across one of the largest hotel groups in Southeast Asia.

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Today I serve as Chief Commercial Officer of Archipelago International while pursuing my Doctor of Business Administration at the Asian Institute of Management.

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My research focuses on how revenue management automation and artificial intelligence reshape managerial capability inside hotel organizations. As decision systems become more intelligent, the role of leaders is also changing. The central question that guides my work is simple.

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How do managers learn to work with intelligent systems to make better strategic decisions?

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This site is where I explore that question.

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Many of the ideas I write about emerge from the intersection of practice and research. In my professional role, I work directly with hotel teams implementing revenue management strategies, pricing systems, and commercial technology across hundreds of properties. In my research, I examine how these technologies influence decision making, capability development, and organizational performance.

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A major part of this journey includes the development of FluxRate, an internal revenue management platform designed to support forecasting and pricing decisions in hotel operations. The platform also serves as a living laboratory for studying how managers interact with automated decision systems.

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Through this blog I share insights on revenue management, hospitality strategy, negotiation, leadership, and the evolving role of artificial intelligence in organizations. Some posts reflect lessons from industry practice. Others explore ideas from research and experimentation.

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Hospitality is entering a new phase where data, algorithms, and human judgment must work together. Understanding how to build organizations that can operate effectively in this environment is at the center of my work.

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If you are interested in hospitality strategy, revenue management, and the future of managerial decision making in the age of AI, this space is for you.